Yahoo! Microsoft Search Alliance Category: SEO  Posted by: Ed Gluzman on 8/26/2010 9:22:01 PM  respond On August 24th, 2010 Bing and Yahoo! have announced that Yahoo!’s English language algorithmic (organic) search results in the US and Canada are being powered by Bing.  According to previous Search Alliance posts more...

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Facebook SEO

Category: SEO  Posted by: Nicole Malik on 8/26/2010 8:43:34 PM  respond

According to Alexa data, Facebook is the second most popular site in the world. With visitors spending 30 minutes or more on-site during a typical visit, Facebook provides an unparalleled captive audience. Your official Facebook page for your company is therefore a great way to develop brand recognition and loyalty. Simply creating a page is not enough however; you need to actively target and engage your customers just like any marketing effort. Taking an SEO approach to managing your Facebook page can help; here are some strategies to get you started: more...

Windows 7 passes Vista - Can it challenge the iPad?

Category: Market Share  Posted by: Vince Vizzaccaro follow on Twitter on 8/2/2010 10:14:25 PM  respond

It has been a matter of when, not if, Windows 7 would pass Vista in usage market share, and that day has arrived (see below). Windows 7 has been somewhat redemptive for Microsoft. Vista never got any respect from individual users, and corporations virtually shunned the operating system. So, there's been a pent up demand for the next great version of Windows, and 7 is it. For years, Windows overall has been losing market share slowly to Mac OS, but now the bigger threat on the horizon is mobile and tablet devices. more...

Report: Small-business online ad spending jumps

Category: SEO  Posted by: Matt Hopkins on 7/22/2010 5:04:43 PM  respond

Number increased 159 percent in Q2, compared to the same time in 2009, says Irvine-based WebVisible.
more...

Mobile SEO Tips

Category: SEO  Posted by: Nicole Malik on 7/20/2010 6:37:44 PM  1 comments

With the increasing use of mobile and non-traditional browsing among consumers, a unique opportunity exists for brands to interact with customers in more ways than ever. Increasingly more people are using mobile phones as personal computers; performing activities ranging from email to web browsing, and even shopping. Most sites are not optimized for ideal browsing on hand-held devices however.

more...

Online Reputation Management: Free Tools to Monitor Your Reputation

Category: SEM  Posted by: Ed Gluzman on 7/14/2010 7:28:40 PM  respond

In my previous post, I gave an overview of Online Reputation Management (ORM) and the importance of adapting ORM in your business. Continuing on the topic of Online Reputation Management, here are some free tools that you can use to montor your online reputation. more...

IE Regains Market Share

Category: Market Share  Posted by: Vince Vizzaccaro follow on Twitter on 7/5/2010 11:44:59 PM  2 comments

Internet Explorer Gains .57% Globally in June

Microsoft Internet Explorer has experienced a long slow browser usage market share decline featuring challenges from Firefox on Windows, Safari on Mac OS, Opera in Europe and Asia, and recently Google Chrome has been making some noise.  But, Microsoft has been very transparent in their desires to ensure IE remains the dominant browser.  They have moved some of their most talented engineering and management talent to IE, have been releasing feature and security updates much more frequently, and finally have been advertising IE. more...

Basics of Online Reputation Management

Category: SEM  Posted by: Ed Gluzman on 7/5/2010 6:08:34 PM  4 comments

All businesses, especially those who rely on Search Engine Marketing, can be subject to bad publicity. It takes just one negative comment on a blog or website with the right audience to drive your reputation into the ditch. If you haven’t heard of or are not doing Online Reputation Management (ORM), here are the basics and why this is something you need to start doing now. more...

The Great Divide

Category: Local Search  Posted by: Matt Hopkins on 7/2/2010 11:51:41 PM  1 comments

Consumers and advertisers are failing to connect effectively online

There is a definite need among small business owners to both better understand current consumer behavior and embrace their own online behavior when considering their advertising spend. In these economic conditions, small businesses know more than ever that efficient forms of advertising will save time and money. In order to generate more quantifiable results from their advertising spend and drive more business, small business marketers need to think and act like consumers. The data shows they are not. more...

Why Search Matters To Local Businesses

Category: Local Search  Posted by: Matt Hopkins on 7/2/2010 11:10:50 PM  respond

Search engines are now the #1 resource used by consumers looking for products and services from local businesses. more...

5 Content Marketing Tips

Category: SEM  Posted by: Ed Gluzman on 7/2/2010 7:46:29 PM  1 comments

When it comes effective search engine marketing - Content is King. This holds true as much as ever these days. Gather CEO Tom Gerace, who is also founder of the Social Media Advertising Consortium (SMAC), a non-profit organization working on the creation of standards for social media engagement campaigns, offered some tips on marketing through content to share with WebProNews readers. These tips are: more...

iPhone 4 coming June 24

Category: Market Share  Posted by: Vince Vizzaccaro follow on Twitter on 6/7/2010 8:13:54 PM  4 comments

NetMarketShare from Net Applications has been following and reporting the huge success enjoyed by Apple's iPhone since its introduction in 2007.  And, Apple is continuing the trend of new iPhone releases in late June each year.  This new release, the iPhone 4, appears to be the largest leap in technology since the original iPhone.  I had a personal wish list of new features: more...

Home Page Design

Category: SEM  Posted by: Matt Hopkins on 6/2/2010 9:01:54 PM  respond

Home Page Design

Welcome to my home page, how can I help you?  Your home page is critical to helping users find what they are seeking.  Users see the home page as a road map for your website.  The eye scans frantically around looking for a foothold.  If you’re monitoring your website, it’s not a compliment to have users stay on your home page for a long time.  They should keep moving, finding more information on additional pages.  Longer time periods on the home page mean that users aren't finding what they are looking for fast enough.  Instead they should be rapidly moving across the page then rapidly clicking to get additional information.  Your objective should be to get users to click for more information in less than 3 seconds. more...

Google confirms "Mayday" update

Category: SEO  Posted by: Ed Gluzman on 6/2/2010 12:29:17 AM  respond

High rankings in Google search results are the prize most webmasters seek, but Google is constantly making changes to their ranking algorithm - roughly one change per day! Now Google has confirmed the "Mayday" update with Matt Cutts saying at Google I/O that "this is an algorithmic change in Google, looking for higher quality sites to surface for long tail queries. It went through vigorous testing and isn't going to be rolled back." more...

What Your Business Needs to Be Successful

Category: Local Search  Posted by: Matt Hopkins on 5/28/2010 4:24:42 PM  4 comments

Small to mid-sized businesses (SMBs) have a myriad of choices to advertise today, ranging from online to offline options, word-of-mouth referrals and even branding.  Clearly, the most effective and free advertising is to prominently mark your name and number on your service vehicles, leave flyers and cards or refrigerator magnets after customer jobs are completed, and follow up with low cost marketing such as email or mail out referral cards. more...

Above the fold

Category: SEM  Posted by: Ed Gluzman on 5/27/2010 4:47:27 AM  respond

Where do you begin landing page optimization if you have a beautiful, clean and profitable website? When there are no apparent issues with the basics such as call to action or page clutter then what can be done short of remaking the entire site? more...

Flash Attack: Is Flash Hurting Your Organic Rankings?

Category: SEO  Posted by: Nicole Malik on 5/21/2010 7:14:43 PM  1 comments

As Adobe and Apple continue to battle over support for Flash, it is worth reevaluating the use of Flash on your own website. As its name indicates, there is no denying the "flash" of Flash. Flash can be very versatile and attractive to website visitors when used in the correct context. In the world of SEO (Search Engine Optimization) however, improperly-used Flash can significantly hurt organic search rankings.

more...

Google - Have They Broken Hacking Laws?

Category: Privacy  Posted by: Vince Vizzaccaro follow on Twitter on 5/17/2010 8:45:16 PM  3 comments

Ed Gluzman already posted an article discussing Google's confirmation of collecting data from Wi-Fi networks, but I wanted to wait a few days and see how the general feeling about the issue evolved. more...

Google confirms collecting data from Wi-Fi networks

Category: Privacy  Posted by: Ed Gluzman on 5/14/2010 10:34:31 PM  4 comments

Google has confirmed today in their official blog post, that they have been collecting data from Wi-Fi networks with their Google Maps Street View Cars as they have driven around. The issue was brought up several weeks ago by the data protection authority (DPA) in Hamburg, Germany.  Google has denied that it collected personally identifiable data  in a blog post dated April 27, 2010, but now admits that it actually has been. more...

Internet Advertising Revenues Hit $5.9 Billion in Q1 ’10, Highest First-Quarter Revenue Level On Record

Category: Market Share  Posted by: Matt Hopkins on 5/13/2010 9:07:59 PM  respond

On May 13th, 2010, the Interactive Advertising Bureau has shared some new information suggesting that online ad revenues in the U.S. hit $5.9 billion for the first quarter of 2010. That's the highest first-quarter revenue of all time.  7.5% Year-Over-Year Increase a Bright Spot in Marketing & Advertising Media more...

Chrome Continues to Gain Browser Usage Share

Category: Market Share  Posted by: Vince Vizzaccaro follow on Twitter on 5/3/2010 7:32:55 PM  5 comments

Google Chrome’s growth is showing some of the consistency we saw in Firefox until Chrome’s arrival.  As far as the reasons for the growth, I don’t know if people are using Chrome because of a noticeable difference in technology from IE, Firefox or Safari.  But, I do notice that Google has been advertising Chrome heavily for the last few months online, on TV, and in print.  Microsoft, Apple and Google all have the means to run widespread ad campaigns for their respective browsers.  But, Google is the up and coming challenger, and they are the only browser I see investing in advertising at this time.  It appears the campaign is working for now.  I’m intrigued to see if Chrome can start grabbing share from Firefox or make a dent on Mac OS, and what that will drive as far as responses in technology and advertising from the other major browser providers. more...

iPad Analysis

Category: Market Share  Posted by: Vince Vizzaccaro follow on Twitter on 5/3/2010 6:37:52 PM  1 comments

Apple announced today they have now sold over 1 million iPads, over 12 million iPad apps and 1.5 million e-books.  And, the iPad 3G is now available, allowing the device to become truly mobile.  I am curious if we will all start seeing iPad tapping on the streets, in coffee shops and at airports soon in large numbers. more...

Facebook's New Open Graph API

Category: Social Media  Posted by: Ed Gluzman on 4/27/2010 8:45:26 PM  respond

Last week Facebook announced some significant updates to its API at its F8 developers' conference. more...

Search Results Presentation - You're in control!

Category: SEO  Posted by: Ed Gluzman on 4/22/2010 4:53:55 PM  respond

You have a lot of control over how your web pages appear in search results. Optimizing a page's title tag, description meta tag, and the look and structure of the URL can go a long way towards improving its presentation in the search results. This helps visitors make more informed decisions about the results they click on.  Also, a more descriptive title tag and URL naming structure can help the search engine understand the content of the page better. more...

AdTech San Francisco April 20-23 2010

Category: Uncategorized  Posted by: Vince Vizzaccaro follow on Twitter on 4/15/2010 3:22:54 PM  respond

What social events are the best to attend at AdTech San Fran this year?  Add your comment with a date, time, location and any other pertinent details to post here! more...

Paid Search Best and Worst

Category: SEM  Posted by: Ed Gluzman on 4/15/2010 6:07:52 AM  respond

A report by Forrester Research, lead by Shar VanBoskirk, titled "The Best And Worst Of Paid Search In 2009" provides an extremely useful insight into developing a killer ad copy for your PPC campaign. more...

Search Engines on the iPad - Initial Results

Category: Market Share  Posted by: Phil Vizzaccaro on 4/14/2010 6:41:56 AM  1 comments

Based on our market share data, Google is the dominant search engine being used on the iPad, having over 97% of search volume. more...

Twitter - The Next Frontier for SEM

Category: SEM  Posted by: Vince Vizzaccaro follow on Twitter on 4/13/2010 4:53:19 PM  3 comments

We may all have to revisit our SEM strategies and budgets.  Twitter announces an option for paid tweets to show up in searches. more...

Get ready for the iAd on your iPad, iPhone and iTouch!

Category: Mobile Search  Posted by: Ed Gluzman on 4/11/2010 6:00:44 AM  respond

It's official. Apples new operating system called OS4, due to be released for iPhone and iTouch in the summer of 2010 and for iPad later in the year, will support an advertising platform dubbed iAd. more...

Get The Most Link Power From Your Social Media Profile

Category: SEO  Posted by: Ed Gluzman on 4/9/2010 12:07:19 AM  2 comments

A great way to take advantage of the social media explosion is to do indirect promotions for your website. Basically, indirect promotion is growing your site's link power by building links to pages linking to it. more...

Apple Going After Google?

Category: SEM  Posted by: Vince Vizzaccaro follow on Twitter on 4/6/2010 8:56:02 PM  respond

A recent BusinessWeek article looks at Apple vs. Google, providing an excellent look at how Apple may be in the best position to take on Google at their core - advertising.  With 300,000 iPads sold the first day it was available, it looks like this may be the year where the level of growth in mobile browsing dictates a focus in advertising budgets specifically for mobile. more...

What is the AdWords "Quality Score" and how is it calculated?

Category: SEM  Posted by: Ed Gluzman on 4/6/2010 5:08:38 PM  1 comments

Google AdWords system calculates a 'Quality Score' for each of your keywords. Quality scores range from 1 to 10. High Quality Scores (8-10) mean that your keyword will trigger ads in a higher position and at a lower cost-per-click. Google looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user's search query. A keyword's Quality Score updates frequently and is closely related to its performance. more...

Using Negative Search Terms in PPC campaigns

Category: SEM  Posted by: Ed Gluzman on 4/3/2010 6:14:43 AM  respond

For those of you looking to refine your PPC campaigns and improve your return on investment, we have some helpful tips on negative keywords for you. more...

Search Engine Usage Market Share Trends as of March 2010

Category: Market Share  Posted by: Vince Vizzaccaro follow on Twitter on 4/1/2010 2:08:43 PM  respond

Google's leaving China has had some ripple effects in Search Usage Market Share.  As reported earlier:  Google's Hong Kong Site Jumps to 3% Global Usage Share After China Redirect. more...

Google Redirects Chinese Users to Hong Kong Site. Google Hong Kong Jumps to 3% Global Usage Share.

Category: Market Share  Posted by: Phil Vizzaccaro on 4/1/2010 1:11:33 AM  respond

Acknowledging the fear of internet disruptions, Google has provided a page to monitor which services are still available in China. more...

Best Practices For Content Network PPC Advertising

Category: SEM  Posted by: Ed Gluzman on 4/1/2010 1:03:21 AM  respond

Managing a content network PPC campaign is different from the standard search network campaign management.

Watch the video below if you're just starting out with content network advertising. more...

Creating unique and accurate page titles

Category: SEO  Posted by: Paul Korol on 3/31/2010 10:43:52 PM  4 comments

For this example I am using the Netapplications.com website.  A title tag not only tells search engines what the topic of a particular page is but also your users. You should place the <title> tag within the <head> tag of the HTML document.  For the best results a unique title should be created for each page on your site. more...

Does advertising in social media really work?

Category: Social Media  Posted by: Matt Hopkins on 3/31/2010 9:56:52 PM  5 comments

While I was looking into this research, I found some numbers that amazed me.  According to research by Knowledge Networks only 16% of the Internet users can be influenced by ads on social sites. While 83% of the Internet users between 13 and 54 years old participate in social media, uses less than 4% social media regularly for product orientation!  These numbers are very intriguing, this would mean that a very low percentage of users are open to incentives on their websites.  These numbers would suggest that the traditional way of advertising in social media is less profitable than I thought because 84% of the users do not read the ads.

How to value SEO ranking?

Category: SEO  Posted by: Ed Gluzman on 3/27/2010 10:18:51 PM  8 comments

The first question to ask before investing in an SEO campaign is "What is the value of the first page organic ranking anyway?" For example, I've calculated the annual market value of a first page Google organic ranking for 'Cosmetic Dentistry' to be $295,367. For a strategic business decision maker, putting a dollar value on the 1st page organic ranking is critical in determining how much time, money and effort to invest into your SEO campaign. Armed with this information you can perform a pro-forma ROI analysis that compares search engine optimization with other forms of marketing such as PPC or direct mail. more...

SEM Global vs. Local

Category: SEM  Posted by: Vince Vizzaccaro follow on Twitter on 3/26/2010 8:58:32 PM  respond

The Internet currently dominates the way we communicate and find information. It used to be that business owners would dedicate most of their advertising budgets to: more...

Google Still Dominates Mobile Search

Category: Market Share  Posted by: Phil Vizzaccaro on 3/22/2010 1:22:39 AM  respond

Although Microsoft is aggressively seeking and creating significant agreements to place Bing as the default search provider on mobile phones, Google is still by far the leader in the space. more...

Google, Yahoo or Bing?

Category: Market Share  Posted by: Vince Vizzaccaro follow on Twitter on 3/20/2010 5:10:34 PM  respond

You do have some choices when it comes to your online advertising dollars. It may seem at times that Google is the only field of play in search engine marketing, and they do hold the lion's share of search: more...

Privacy in Search

Category: Privacy  Posted by: Vince Vizzaccaro follow on Twitter on 3/17/2010 3:32:48 PM  3 comments

Google recently released their latest attempt at capturing the social media market in a service called Google Buzz.  But, the backlash of privacy concerns that often seem to nip at Google's heels erupted at a level unseen before. more...

SearchTerms.com New Blog

Category: Uncategorized  Posted by: Vince Vizzaccaro follow on Twitter on 3/16/2010 10:17:01 PM  respond

Welcome to SearchTerms.com's blog!

SearchTerms.com from NetApplications.com now offers FREE search term and site analysis tools and professional services more...


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