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/*User-generated content is anything written/created NOT by your company. This could be a blog post, product review, video, blog comment, social network update and so forth. Believe it or not, this user-generated content can actually be incredibly value to your SEO. Even though you are not the original author, you can spin UGC into a [...]

We are all guilty of making assumptions, both in our personal and professional lives. If you are a B2B marketer, here are three assumptions you should be wary of marking about your B2B SEO.

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/*There are many things that determine the overall success of an SEO campaign that we can’t control. The Google algorithm looks at over 200 different ranking signals when determining where a site will fall in the SERP, and we still don’t know exactly how much weight is given to each of the various components. White [...]

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/*In my 12+ years as an SEO consultant, I have never worked with a client that couldn’t benefit from creating a business blog. The numerous benefits of business blogging have been repeated on dozens (if not hundreds) of SEO and Internet marketing blogs across the blogosphere, but I’ve noticed that very few blog posts talk [...]

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/*The Internet is a highly competitive landscape, made even more competitive because just about every site owner knows a little bit of SEO (at least!) to help make their site that much more appealing to search engines and searchers alike. If you want to create an SEO campaign that is going to help position your [...]

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/*So you finally decided to hire an SEO firm, fantastic! Maybe you’re just getting started with your SEO and are looking for someone to do the heavy lifting, or maybe you’ve been handling your site’s SEO for a while and need help taking it to the next level. Whatever the reason, you’re about to become [...]

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/*If you’ve been around the marketing block once or twice, you’ve probably heard the old adage, “Nothing kills a bad product faster than good advertising.” A great advertising campaign builds up hype, awareness and expectations, but a bad product leaves your customers solely disappointed with their purchase; Hell hath no fury like a dissatisfied consumer. [...]

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/*The goal of any business is to make money, and the only way to make money is to get clients/customers. For my Boston SEO company, getting clients means doing a lot of upfront work to find, cultivate and close the deal with a great lead. But for every great lead that comes down the pipeline, [...]

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Most people think social media marketing just means Facebook marketing. As the 800 pound gorilla of the social networking space, it’s understandable that so many companies have turned Facebook into the hub of their social media marketing campaign. Both B2C and B2B companies have found great success with Facebook, seeing an increase in brand recognition, [...]

Producing quality, relevant content is critical to the success of your blog, so don’t let writer’s block keep you from your next blog post!