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/*A concern I hear very frequently from prospects and new SEO audit consulting clients is about keyword frequency—they want to know how many times a particular keywords needs to be incorporated into a piece of content for that content to be considered well optimized. My answer is always the same: keyword density does not equal [...]

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/*Every site owner likes to see tangible proof that their SEO campaign is doing what it’s supposed to. However, since SEO is so long term it’s important to remember that you might not see the results of your SEO efforts for several months. Many site owners have pulled the plug on what could have been [...]

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/*Visitor growth is undoubtedly one of the most important goals of SEO strategies that you utilize on your website. Driving new, targeted traffic to your website each month is the only way that you’re going to be able to grow your online business. Seeing an uptick in unique visitors each month is a good sign [...]

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/*User-generated content is anything written/created NOT by your company. This could be a blog post, product review, video, blog comment, social network update and so forth. Believe it or not, this user-generated content can actually be incredibly value to your SEO. Even though you are not the original author, you can spin UGC into a [...]

We are all guilty of making assumptions, both in our personal and professional lives. If you are a B2B marketer, here are three assumptions you should be wary of marking about your B2B SEO.

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/*There are many things that determine the overall success of an SEO campaign that we can’t control. The Google algorithm looks at over 200 different ranking signals when determining where a site will fall in the SERP, and we still don’t know exactly how much weight is given to each of the various components. White [...]

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/*In my 12+ years as an SEO consultant, I have never worked with a client that couldn’t benefit from creating a business blog. The numerous benefits of business blogging have been repeated on dozens (if not hundreds) of SEO and Internet marketing blogs across the blogosphere, but I’ve noticed that very few blog posts talk [...]

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/*The Internet is a highly competitive landscape, made even more competitive because just about every site owner knows a little bit of SEO (at least!) to help make their site that much more appealing to search engines and searchers alike. If you want to create an SEO campaign that is going to help position your [...]

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/*So you finally decided to hire an SEO firm, fantastic! Maybe you’re just getting started with your SEO and are looking for someone to do the heavy lifting, or maybe you’ve been handling your site’s SEO for a while and need help taking it to the next level. Whatever the reason, you’re about to become [...]

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/*If you’ve been around the marketing block once or twice, you’ve probably heard the old adage, “Nothing kills a bad product faster than good advertising.” A great advertising campaign builds up hype, awareness and expectations, but a bad product leaves your customers solely disappointed with their purchase; Hell hath no fury like a dissatisfied consumer. [...]