It wasn’t all that long ago when MySpace defined social media, and Facebook was this little know social niche site focused on college students. If you saw the movie The Social Network, you saw some of the thought that went into building Facebook into the new definition of social media. Much of the strategy was built around exclusivity. It reminds me of my younger days, and trying to get into a nice club in Vegas or New York. Sometimes we’d wait in a line for a while only to discover when we got inside that the place was nearly empty. The clubs would keep a line outside to give the impression of exclusivity. People really like something they think is exclusive – so long as they are on the inside. Hence, the invitation only Google+. And, guess what – it appears to be working.
RealtimeStats.com tracks current and past website visitors with live dashboards that focus on Traffic, eCommerce, Mobile Sources and Social Media Sources. This data is aggregated and included in NetMarketShare.com to provide market share data for traffic coming from social media sites. And, it’s this very traffic that should be the focus for advertisers and agencies. Are your social media efforts paying off? Which sites are driving traffic? NetMarketShare has a recent report that shows where the largest sites stand currently, and Google+ is making headway quickly.
Check out NetMarketShare.com for similar Internet Market Share reports.
In a latest series of announcements, Microsoft is claiming Windows XP really will die in 2014.
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/*By Gregg Keizer of ComputerWorld
Apple’s strategy isn’t about making money with iCloud, analysts said today. Instead, it’s all about using the free service to keep customers and battle Google for smartphone and tablet supremacy.
On Monday, Apple CEO Steve Jobs unveiled iCloud, the company’s new cloud-based sync and storage service that will [...]
The Mac has always been a distant second to Windows-based computers. But, the Mac has always been a great platform with a steadily growing and wildly loyal user base. And, Apple has always been a computer manufacturing company. At least until a couple of years ago when Steve Jobs declared that Apple is a mobile company.
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/*By Jay Greene at CNET.com
At first, it’s a bit jarring to see Washington-based Microsoft press its unfair competition claims against California-based Google in Belgium. But Microsoft picked Europe as the latest venue in its fight with Google for the simple reason that it’s more likely to get quicker action from European [...]
Here are NetMarketshare.com reports detailing the daily adoption rates of the newest browsers: Internet Explorer 9.0 and Firefox 4.0.
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/*Mobile internet usage is exploding as can be seen in several NetMarketShare reports. The Browsing by Device Type report (see below) shows that mobile internet usage has now grown to 2.6% for August 2010. It was 0.94% for August 2009, so has more than doubled in a year’s time. It could easily [...]
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/*It has been a matter of when, not if, Windows 7 would pass Vista in usage market share, and that day has arrived (see below). Windows 7 has been somewhat redemptive for Microsoft. Vista never got any respect from individual users, and corporations virtually shunned the operating system. So, there’s been a [...]
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/*Internet Explorer Gains .57% Globally in June
Microsoft Internet Explorer has experienced a long slow browser usage market share decline featuring challenges from Firefox on Windows, Safari on Mac OS, Opera in Europe and Asia, and recently Google Chrome has been making some noise. But, Microsoft has been very transparent in their desires to ensure [...]
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/*NetMarketShare from Net Applications has been following and reporting the huge success enjoyed by Apple’s iPhone since its introduction in 2007. And, Apple is continuing the trend of new iPhone releases in late June each year. This new release, the iPhone 4, appears to be the largest leap in technology since the original iPhone. I [...]