According to Alexa data, Facebook is the second most popular site in the world. With visitors spending 30 minutes or more on-site during a typical visit, Facebook provides an unparalleled captive audience. Your official Facebook page for your company is therefore a great way to develop brand recognition and loyalty. Simply creating a page is not enough however; you need to actively target and engage your customers just like any marketing effort. Taking an SEO approach to managing your Facebook page can help; here are some strategies to get you started:
Make an entrance with your title. Just like in a sponsored search ad, the title is your first impression and the way to grab a potential client’s attention. For your Facebook page, aim for catchy but not too catchy; make sure the title still clearly conveys what your business does. Spend some time researching this before you decide what it should say. Once you decide on a title you should stick with it for the purposes of ease of recognition and more consistent search engine rankings.
Choose your profile URL wisely. You are allowed to choose your own URL on Facebook in the format www.facebook.com/YourDesiredName, so use this to your advantage. Choose your company name if it is simple to spell and remember or use SEO-optimized keywords in its place. This is the URL users will type or click to access your profile directly, so keep it simple and memorable.
Formulate an engaging, SEO-optimized mission statement to go below the title. This blurb tells unacquainted visitors who your company is. You only have about 250 words to convey your message, so write clearly and succinctly. Balance flash with facts and keep it rich in SEO-friendly key words.
Use tabs to your advantage. By default, Facebook offers an “Info” tab where you can elaborate on the topics summarized in your mission statement. Fill this tab with relevant content and links, always interlacing anything you write with powerful keywords. The more time you spend developing quality content to go here, the more likely you are to appear in Facebook search results. Remember that you can also create additional boxes to separate content or add additional graphics and links to another tab. Remember to tag any graphics, events, or other content you add with appropriate keywords to get the fullest SEO advantage of this content.
Complete the circuit. Ultimately, most companies hope to drive traffic back to their main domain via their Facebook page, however it is important to send traffic in the other direction as well. Include a ‘Find Us on Facebook’ link on your main site and any other web communities you are a part of. The more inbound links to your Facebook page that there are around the web, the more preference the search engines will give it in ranking.
Creating a Facebook page for your business is not going to bring your company floods of traffic overnight, but with a little time and targeted effort it can become a source of steady traffic and a beneficial community for your clients. Utilize the strategies listed here to help cultivate this community and you will see a return on your efforts over time.