Comments on: WINNING Marketing Lessons from Charlie Sheen

By: Mike

Mike — Fri, 18 Mar 2011 21:05:26 +0000

Points are very well taken from this article. Obviously, Charlie is at an advantage because he is a celebrity already, but good article to press upon points to be more successful with social media campaigns.

By: Kitegirlcoach

Kitegirlcoach — Thu, 17 Mar 2011 00:32:26 +0000

I agree. Netnews have been careful to keep judgemental comments reduced to a minimum in this article. They have kept their focus on what a successful marketing campaign is about. This links a high profile news topic perfectly with their own business goals on marketing. As a result, we opened the link and read the article.

I think you’ll find most people are following Mr Sheen because they want to see him fall in a spectacular fashion. He is drawing out the voyeurs. But in terms of boosting the personal profile, we can turn to the old saying “All publicity is good publicity.”

For me as a coach, dealing with high profile performers regularly, I would say this detachment from all that is good and healthy is not unusual. He’s just doing it more publicly than most. I wish him well.

By: admin

admin — Wed, 16 Mar 2011 17:58:04 +0000

@Beris – Your opinion is certainly respected; I think he is a polarizing individual to many people. For marketing professionals and corporations who are trying to deploy and master a social media platform for their organization however, I think there are some valid lessons to be learned from Sheen’s actions over the past couple of weeks. Even “bad apples” can teach us something now and again. We do, of course, hope that his staff are aiding him towards a more healthy lifestyle where he can embrace and capitalize on the buzz he has created in a positive way.

By: Beris

Beris — Wed, 16 Mar 2011 15:31:39 +0000

I’m disappointed your firm would glorify Charlie Sheen (even in a round about way), and jump on his train of misplaced glory. In his current state, Sheen is just a very rotten apple. He is a public figure who has abused his role (not to mention his brain, his body, and his spirit). The fact that he has 2.6 followers is just a sad statement that we are off course.

Sometimes it’s not about the game – it’s about doing what’s right.

Respectfully

By: John Beagle

John Beagle — Tue, 15 Mar 2011 18:00:06 +0000

What a great post, you hit all the big things Sheen does to stay in front of his market. I bet Charlie has figured out how to make much more than a million or two per episode. From selling out shows like a real rock-star to branding himself and his ‘tigerblood’ products, Sheen is just one more celebritie who has found the power of social marketing. You nicely summarized many important marketing lessons for SMBs.

Thanks.