Top 10 SEO Mistakes
1.¬† Targeting Keywords Based on Traffic and not Conversion Rate
More and more, untargeted keywords lead to low conversion rates.¬† Driving traffic without measuring conversion rates is a mistake many people make.¬† It is easy to cheaply generate traffic based on keywords that do not lead to conversions, which leads to a site with lots of useless visitors.¬† Make sure to use an analytics package that can measure the true value of a search engine referral.
2.¬† A Flash website
Flash is not read by search engines.¬† If your site contains a great deal of Flash that contains keywords, you should create HTML equivalents.
3.¬† Having Keywords in Images
The text in an image is not read by search engines.¬† Since many sites have their primary keywords in the main banner, they are not being indexed by search engines.¬† The ALT attribute of the image tag can help with this, but it is better to have your keywords in text.
4.¬† Ignoring the Title tag
Search engines use the <title> tag to determine ranking.¬† Leaving the <title> tag empty is common. ¬†This is one of the most important places to have a keyword, because not only does it help you in optimization but the text in your <title> tag shows in the search results as your page title.
7.¬† Concentrating too much on meta tags
Meta tags are not as important to search engines as they used to be.¬† They are still a step in SEO, but other items are far more important.¬†
8.¬† Non-Relevant Backlinks
Google has stated that it uses an algorithm to rate backlinks for quality.¬† Non-relevant backlinks are ignored, and some experts believe may actually harm ranking.¬† Do not resort to submitting to link farms, forums or newsgroups. ¬†Instead, get quality backlinks from sites that are complementary to yours.¬†¬†
9.¬† Keyword Stuffing
This is the practice of using too many instances of a keyword without any context to increase keyword density.¬† A few years ago, this actually worked, but these days your site is likely to be delisted from search engines.¬†¬†
10.¬† Hidden Text
Using hidden text (done by making text color the same or very similar to the color of the background) is just as bad and usually goes along with¬†keyword stuffing.