Ed Gluzman

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/*You have a lot of control over how your web pages appear in search results. Optimizing a page’s title tag, description meta tag, and the look and structure of the URL can go a long way towards improving its presentation in the search results. This helps visitors make more informed decisions about the results [...]

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/*A report by Forrester Research, lead by Shar VanBoskirk, titled “The Best And Worst Of Paid Search In 2009″ provides an extremely useful insight into developing a killer ad copy for your PPC campaign.

Why PPC Ads Fail?

Search Terms: The search term is used improperly or not at all
Conversions: Ads don’t properly motivate buyers or screen [...]

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/*It’s official. Apples new operating system called OS4, due to be released for iPhone and iTouch in the summer of 2010 and for iPad later in the year, will support an advertising platform dubbed iAd.
Here’s what Wall Street Journal has to say about this:

Apple Fights Rival Google on New Turf
By YUKARI IWATANI KANE And EMILY [...]

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/*A great way to take advantage of the social media explosion is to do indirect promotions for your website. Basically, indirect promotion is growing your site’s link power by building links to pages linking to it.
Social Media sites are great for for this purpose:

most social media networks allow you to post a link back to [...]

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/*Google AdWords system calculates a ‘Quality Score’ for each of your keywords. Quality scores range from 1 to 10. High Quality Scores (8-10) mean that your keyword will trigger ads in a higher position and at a lower cost-per-click. Google looks at a variety of factors to measure how relevant your keyword is to your [...]

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/*For those of you looking to refine your PPC campaigns and improve your return on investment, we have some helpful tips on negative keywords for you.
A negative keyword is a special kind of keyword matching option that allows you to prevent your ad from appearing when the specific terms are a part of the user’s [...]

In this post I’ll cover more advanced optimization strategies. Whether you’re new to the Content Network or have been using it for a while, you can get better results from your campaigns by employing some of these strategies.

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/*The first question to ask before investing in an SEO campaign is “What is the value of the first page organic ranking anyway?” For example, I’ve calculated the annual market value of a first page Google organic ranking for ‘Cosmetic Dentistry’ to be $295,367. For a strategic business decision maker, putting a dollar value on [...]

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