/*Number increased 159 percent in Q2, compared to the same time in 2009, says Irvine-based WebVisible.
By Kristen SchottPublished: July 20, 2010 02:37 PM
Small businesses spent 159 percent more on Internet advertising in the second quarter, compared to the same time last year, according to a new study conducted by WebVisible, an Irvine-based online marketing firm.
/*Consumers and advertisers are failing to connect effectively online
There is a definite need among small business owners to both better understand current consumer behavior and embrace their own online behavior when considering their advertising spend. In these economic conditions, small businesses know more than ever that efficient forms of advertising will save time and money. [...]
Nearly 9 out of 10 people use search engines to find local businesses from which to shop – more than 1 billion local searches every month. Local business owners who market themselves on search engines are in the best position to sustain and grow their companies. No matter the age of your business clientele, search engines are the primary resource used to find your business.
/*Home Page Design
Welcome to my home page, how can I help you? Your home page is critical to helping users find what they are seeking. Users see the home page as a road map for your website. The eye scans frantically around looking for a foothold. If you’re monitoring your website, it’s not a compliment [...]
/*Small to mid-sized businesses (SMBs) have a myriad of choices to advertise today, ranging from online to offline options, word-of-mouth referrals and even branding. Clearly, the most effective and free advertising is to prominently mark your name and number on your service vehicles, leave flyers and cards or refrigerator magnets after customer jobs are completed, [...]
/*On May 13th, 2010, the Interactive Advertising Bureau has shared some new information suggesting that online ad revenues in the U.S. hit $5.9 billion for the first quarter of 2010. That’s the highest first-quarter revenue of all time. 7.5% Year-Over-Year Increase a Bright Spot in Marketing & Advertising Media
The year-over-year growth we are seeing reflects marketers’ confidence [...]
/*While I was looking into this research, I found some numbers that amazed me. According to research by Knowledge Networks only 16% of the Internet users can be influenced by ads on social sites. While 83% of the Internet users between 13 and 54 years old participate in social media, uses less than 4% social [...]