On May 13th, 2010, the Interactive Advertising Bureau has shared some new information suggesting that online ad revenues in the U.S. hit $5.9 billion for the first quarter of 2010. That’s the highest first-quarter revenue of all time. 7.5% Year-Over-Year Increase a Bright Spot in Marketing & Advertising Media
The year-over-year growth we are seeing reflects marketers’ confidence in the value and effectiveness of interactive advertising,” said Randall Rothenberg, President and CEO of the IAB. “The Internet, together with explosive technological innovation in devices and platforms, has transformed consumers’ lives, giving them access to entertainment and information however, whenever, and wherever they want it. That’s why the vibrant interactive advertising and marketing industry lends major fuel to the U.S. economy.
“We are seeing continued signs of an improved economy and interactive advertising market,” said David Silverman, PwC Assurance partner. “The media industry —like the economy as a whole—saw tremendous challenges this past year, and uncertainty about the recovery remains. However, entering 2010 with such strong Q1 revenues is a sign of the health and vitality of online media, and of marketers’ continuing investment in interactive as a cornerstone of their advertising campaigns.”
The record Q1 revenue comes after a record Q4, which saw $6.3 Billion in U.S. online ad revenue.
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/*It’s official. Apples new operating system called OS4, due to be released for iPhone and iTouch in the summer of 2010 and for iPad later in the year, will support an advertising platform dubbed iAd.
Here’s what Wall Street Journal has to say about this:
Apple Fights Rival Google on New Turf
By YUKARI IWATANI KANE And EMILY [...]
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/*A recent BusinessWeek article looks at Apple vs. Google, providing an excellent look at how Apple may be in the best position to take on Google at their core – advertising. With 300,000 iPads sold the first day it was available, it looks like this may be the year where the level of growth in [...]
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/*Although Microsoft is aggressively seeking and creating significant agreements to place Bing as the default search provider on mobile phones, Google is still by far the leader in the space.
This chart was created using our market share data that can be found at
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