/blog SEO - Search Engine Optimization | Tools and Resources Tue, 12 Mar 2013 15:47:08 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 /blog/sem/is-your-keyword-research-on-target/ /blog/sem/is-your-keyword-research-on-target/#comments Tue, 12 Mar 2013 15:47:08 +0000 Nick Stamoulis /blog/?p=1310 #leftcontainerBox { float:left; position: fixed; top:40%; left:60px; z-index:1; #F0F4F9} #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; width:55px; height:60px; padding-bottom:2px; } #bottomcontainerBox { float:left; height:30px; width:100%; #F0F4F9} #bottomcontainerBox .buttons { float:left; height:30px; width:85px; margin:4px 4px 4px 4px; } The keywords you target as part of your SEO campaign will have a direct impact on how many and the kind of visitors that find their way to your website. Missing important keywords because you didn’t do due diligence with your keyword research means missing out on a section of your target audience. If you [...]]]> /blog/sem/is-your-keyword-research-on-target/feed/ 0 /blog/seo/4-places-to-look-for-content-marketing-inspiration/ /blog/seo/4-places-to-look-for-content-marketing-inspiration/#comments Wed, 13 Feb 2013 18:51:49 +0000 Nick Stamoulis /blog/?p=1306 #leftcontainerBox { float:left; position: fixed; top:40%; left:60px; z-index:1; #F0F4F9} #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; width:55px; height:60px; padding-bottom:2px; } #bottomcontainerBox { float:left; height:30px; width:100%; #F0F4F9} #bottomcontainerBox .buttons { float:left; height:30px; width:85px; margin:4px 4px 4px 4px; } Content marketing is a critical component of any SEO program, but many site owners struggle to come up with a steady flow of topics to actually write about. The key to a strong content marketing campaign is consistency and that means you want to have a running list of topics ready to go so you’re [...]]]> /blog/seo/4-places-to-look-for-content-marketing-inspiration/feed/ 0 /blog/seo/why-cheap-link-building-services-will-cost-you-more-in-the-end/ /blog/seo/why-cheap-link-building-services-will-cost-you-more-in-the-end/#comments Tue, 15 Jan 2013 20:02:02 +0000 Nick Stamoulis /blog/?p=1304 #leftcontainerBox { float:left; position: fixed; top:40%; left:60px; z-index:1; #F0F4F9} #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; width:55px; height:60px; padding-bottom:2px; } #bottomcontainerBox { float:left; height:30px; width:100%; #F0F4F9} #bottomcontainerBox .buttons { float:left; height:30px; width:85px; margin:4px 4px 4px 4px; } I wouldn’t be a very good SEO provider if I didn’t practice what I preach, would I? SEO experience aside, at the end of the day I am a business owner and that means I need to market and promote my company in as many ways as possible in order to land new clients. One [...]]]> /blog/seo/why-cheap-link-building-services-will-cost-you-more-in-the-end/feed/ 0 /blog/seo/how-to-write-for-seo/ /blog/seo/how-to-write-for-seo/#comments Wed, 12 Dec 2012 21:26:47 +0000 Nick Stamoulis /blog/?p=1302 #leftcontainerBox { float:left; position: fixed; top:40%; left:60px; z-index:1; #F0F4F9} #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; width:55px; height:60px; padding-bottom:2px; } #bottomcontainerBox { float:left; height:30px; width:100%; #F0F4F9} #bottomcontainerBox .buttons { float:left; height:30px; width:85px; margin:4px 4px 4px 4px; } There is no denying the power of content marketing and its impact on your long term SEO success. But knowing that you need to produce content and actually writing for SEO are two very different things. Not everyone is going to be a fantastic writer right out of the gate (and some never will) but [...]]]> /blog/seo/how-to-write-for-seo/feed/ 0 /blog/seo/so-what-is-the-new-link-building-trick/ /blog/seo/so-what-is-the-new-link-building-trick/#comments Thu, 29 Nov 2012 22:45:17 +0000 Nick Stamoulis /blog/seo/so-what-is-the-new-link-building-trick/ #leftcontainerBox { float:left; position: fixed; top:40%; left:60px; z-index:1; #F0F4F9} #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; width:55px; height:60px; padding-bottom:2px; } #bottomcontainerBox { float:left; height:30px; width:100%; #F0F4F9} #bottomcontainerBox .buttons { float:left; height:30px; width:85px; margin:4px 4px 4px 4px; } In the post-Penguin world that we and our SEO campaigns now live in, one of the most common questions I am hearing from site owners is “so what’s the new link building trick?” Penguin effectively cut the legs out from under a lot of black and grey hat link building tactics that had been working [...]]]> /blog/seo/so-what-is-the-new-link-building-trick/feed/ 0 /blog/seo/why-bother-optimizing-for-branded-keywords/ /blog/seo/why-bother-optimizing-for-branded-keywords/#comments Wed, 10 Oct 2012 20:12:59 +0000 Nick Stamoulis /blog/?p=1290 #leftcontainerBox { float:left; position: fixed; top:40%; left:60px; z-index:1; #F0F4F9} #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; width:55px; height:60px; padding-bottom:2px; } #bottomcontainerBox { float:left; height:30px; width:100%; #F0F4F9} #bottomcontainerBox .buttons { float:left; height:30px; width:85px; margin:4px 4px 4px 4px; } Many of the site owners that I’ve worked with over the years don’t see the value in optimizing their site for branded keywords (company or product names). After all, if it’s their product (meaning they aren’t an e-commerce reseller) shouldn’t they always rank #1 for those phrases? While this makes perfect sense in theory, you [...]]]> /blog/seo/why-bother-optimizing-for-branded-keywords/feed/ 0 /blog/seo/6-small-business-link-building-tips/ /blog/seo/6-small-business-link-building-tips/#comments Wed, 26 Sep 2012 20:05:53 +0000 Nick Stamoulis /blog/?p=1288 #leftcontainerBox { float:left; position: fixed; top:40%; left:60px; z-index:1; #F0F4F9} #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; width:55px; height:60px; padding-bottom:2px; } #bottomcontainerBox { float:left; height:30px; width:100%; #F0F4F9} #bottomcontainerBox .buttons { float:left; height:30px; width:85px; margin:4px 4px 4px 4px; } No matter how big or small your business may be, link building is an essential component of long term success. Small business owners that can’t afford to outsource their SEO need to make sure they’re taking responsibility for their own link building activities and keep moving forward. SEO is long term and it takes a [...]]]> /blog/seo/6-small-business-link-building-tips/feed/ 0 /blog/sem/5-ways-competitive-intelligence-can-turbocharge-your-online-marketing-program/ /blog/sem/5-ways-competitive-intelligence-can-turbocharge-your-online-marketing-program/#comments Wed, 12 Sep 2012 18:07:02 +0000 Vince Vizzaccaro /blog/?p=1284 #leftcontainerBox { float:left; position: fixed; top:40%; left:60px; z-index:1; #F0F4F9} #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; width:55px; height:60px; padding-bottom:2px; } #bottomcontainerBox { float:left; height:30px; width:100%; #F0F4F9} #bottomcontainerBox .buttons { float:left; height:30px; width:85px; margin:4px 4px 4px 4px; } Internet usage has experienced unprecedented growth in the past decade, offering advertisers several opportunities to reach more audiences through innovative digital channels.  Online advertising requires strong analytical skills, but also demands an extreme level of persistence to continuously test, optimize, and repeat.  Large advertisers have done a lot of this work already by investing months [...]]]> /blog/sem/5-ways-competitive-intelligence-can-turbocharge-your-online-marketing-program/feed/ 0 /blog/seo/test-your-banner-ads/ /blog/seo/test-your-banner-ads/#comments Wed, 15 Aug 2012 19:30:26 +0000 Vince Vizzaccaro /blog/?p=1280 #leftcontainerBox { float:left; position: fixed; top:40%; left:60px; z-index:1; #F0F4F9} #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; width:55px; height:60px; padding-bottom:2px; } #bottomcontainerBox { float:left; height:30px; width:100%; #F0F4F9} #bottomcontainerBox .buttons { float:left; height:30px; width:85px; margin:4px 4px 4px 4px; } Many of you are in the business of publishing your own website, advertising on other websites, or both. And banner ads are still a major part of  online marketing. In the early days of the internet, people worried primarily about generating as much traffic to their websites as possible. They’d line up to place their banner [...]]]> /blog/seo/test-your-banner-ads/feed/ 0 /blog/seo/can-removing-or-consolidating-your-content-hurt-your-seo/ /blog/seo/can-removing-or-consolidating-your-content-hurt-your-seo/#comments Tue, 14 Aug 2012 21:23:05 +0000 Nick Stamoulis /blog/?p=1278 #leftcontainerBox { float:left; position: fixed; top:40%; left:60px; z-index:1; #F0F4F9} #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; width:55px; height:60px; padding-bottom:2px; } #bottomcontainerBox { float:left; height:30px; width:100%; #F0F4F9} #bottomcontainerBox .buttons { float:left; height:30px; width:85px; margin:4px 4px 4px 4px; } When a site owner wants to revamp their content or redesign their site, it’s important that SEO stays in the back of their minds. Small changes to a site, like adding a few paragraphs of text here and there, won’t have much, if any, impact on your long-term SEO success. However, major changes, like rewriting [...]]]> /blog/seo/can-removing-or-consolidating-your-content-hurt-your-seo/feed/ 0