In a blog post this week, Google has acknowledged that the current, newly-launched (and still in Beta) Google+ social network is “not optimally suited to [brand] needs.” Recognizing that user interact differently with brands than with each other, Google has asked brands to put their Google+ aspirations on hold while a more brand-specific experience is finalized.

Google seems ready to give social media gurus that tools that make them drool, with promises of deep analytics and AdWords integration. As such, they seem pretty confident that “the business experience we are creating should far exceed the consumer profile in terms of its usefulness.”

Google’s policy team will work with brands (such as Ford) to shut down non-user profiles. Those brands will be able to create a new profile in the business-geared interface “later this year.” A small-scale test for non-user entities will be launched in coming months; sign up via the Google Form to apply for the test program.

UPDATE: Google Accelerates Google+ for Business Test Program

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/*By Scott Lorenz
All businesses need to keep pace with technology but you can avoid paying an expensive entry fee to enter the technology race by investing instead in Google Apps. These easy to use software applications can be used on your smart phone or web browser. Some are free but all are great values.
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Most people think social media marketing just means Facebook marketing. As the 800 pound gorilla of the social networking space, it’s understandable that so many companies have turned Facebook into the hub of their social media marketing campaign. Both B2C and B2B companies have found great success with Facebook, seeing an increase in brand recognition, [...]