What social events are the best to attend at AdTech San Fran this year? Add your comment with a date, time, location and any other pertinent details to post here!
take advantage of networking opportunities
Party Calendar location and invite details.
MONDAY, APRIL 19
5:00 – 6:30 pm, Room 134
ad:tech Delegate Mixer
Speakers & Full Conference attendees only.
More Monday Parties
| 7:30pm | ad:tech San Francisco Opening Night Party (Unofficial) |
| 9:00pm | Partner Weekly’s Rock Out |
TUESDAY, APRIL 20
6:00 – 7:30 pm, Room 134
ad:tech’s Big Networking Bash
More Tuesday Parties
| 5:00pm | Meetup202 |
| 6:00pm | Blumberg Capital & DoubleVerify Cocktail Party |
| 6:00pm | AdRoll + Girls in Tech After Party |
| 6:30pm | Oldtimers Party |
| 7:30pm | Cocktails For A Cure |
| 9:00pm | EWA / Circa Direct PPC.bz Party |
| 10:00pm | Clickbooth Party |
| 10:00pm | Moss Networks VIP MIX+MINGLE |
Get more scoop from Steve Hall’s blog posts.
| • | Rock Out With Tech Girls and Blumberg |
| • | Clickbooth to Bring Apocalyspe to ad:tech |
| • | Complete Your ad:tech Experience With Parties |
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/*A report by Forrester Research, lead by Shar VanBoskirk, titled “The Best And Worst Of Paid Search In 2009″ provides an extremely useful insight into developing a killer ad copy for your PPC campaign.
Why PPC Ads Fail?
Search Terms: The search term is used improperly or not at all
Conversions: Ads don’t properly motivate buyers or screen [...]
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/*Based on our market share data, Google is the dominant search engine being used on the iPad, having over 97% of search volume.
/*
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/*We may all have to revisit our SEM strategies and budgets. Twitter announces an option for paid tweets to show up in searches.
In a somewhat expected effort to monetize all of its users and traffic, it makes complete sense for Twitter to mimic what Internet browsers have already come to expect from search engines – [...]
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/*It’s official. Apples new operating system called OS4, due to be released for iPhone and iTouch in the summer of 2010 and for iPad later in the year, will support an advertising platform dubbed iAd.
Here’s what Wall Street Journal has to say about this:
Apple Fights Rival Google on New Turf
By YUKARI IWATANI KANE And EMILY [...]
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/*A great way to take advantage of the social media explosion is to do indirect promotions for your website. Basically, indirect promotion is growing your site’s link power by building links to pages linking to it.
Social Media sites are great for for this purpose:
most social media networks allow you to post a link back to [...]
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/*A recent BusinessWeek article looks at Apple vs. Google, providing an excellent look at how Apple may be in the best position to take on Google at their core – advertising. With 300,000 iPads sold the first day it was available, it looks like this may be the year where the level of growth in [...]
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/*Google AdWords system calculates a ‘Quality Score’ for each of your keywords. Quality scores range from 1 to 10. High Quality Scores (8-10) mean that your keyword will trigger ads in a higher position and at a lower cost-per-click. Google looks at a variety of factors to measure how relevant your keyword is to your [...]
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/*For those of you looking to refine your PPC campaigns and improve your return on investment, we have some helpful tips on negative keywords for you.
A negative keyword is a special kind of keyword matching option that allows you to prevent your ad from appearing when the specific terms are a part of the user’s [...]
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/*Google’s leaving China has had some ripple effects in Search Usage Market Share. As reported earlier: Google’s Hong Kong Site Jumps to 3% Global Usage Share After China Redirect.
The most noticeable effect beyond google.cn and googl.com.hk can be seen on Baidu. Not surprisingly, Baidu saw a surge in usage share in March, and will [...]