It’s bound to happen to every writer at one point or another, especially if you’ve been writing and publishing content for your blog on a regular basis. At some point you feel as if you’ve run out of ideas. You sit there, staring at the computer screen and hoping a new post will just write itself. If managing the company blog is just one of your many daily tasks, then you don’t have a lot of time to be stumped. Producing quality, relevant content is critical to the success of your blog, so don’t let writer’s block keep you from your next blog post!
Here are a few things to help you overcome your writer’s block.
Take a look at your old posts
First, look and see what posts got a lot of attention. What is that post about? Is it possible to write a follow-up post? What new developments have occurred since the time of publication? Is there new information that your readers might find interesting? Maybe you made a prediction in that post, did it come true? Treat is as if you were writing a response post to a fellow blogger. That will help keep your ideas fresh.
You can also look at old posts for nuggets of information that you can expand upon. Take one of your “Top 10 Ways to X” blogs and write a new post that centers on point three. Chances are there are plenty of old blog posts that harbor a good piece of information that can be the inspiration for your next post.
Blog about the company
If you’re really and truly stuck, why not write a post about what’s going on at your company. It’s the company blog after all, so a little self promotion isn’t unacceptable. Maybe you have a conference or webinar coming up, use the blog as way to announce it to your readers. Did your company win any awards or launch a new product recently? Write a blog post about that.
You can also use the blog as a place to post interviews with employees. Chat up your VP of Sales or Marketing Director about what is going on in your industry right now and what your company is doing to stay ahead of the competition.
Push buttons
A lot of bloggers are afraid to anger their audience by writing a controversial post. Don’t be afraid to stir things up a bit. If something is going on in your industry and you don’t agree with it, speak your mind. Chances are you aren’t the only one who feels that way. Writing a controversial post can also draw a lot of attention to your blog, both positive and negative, so be prepared to handle the comments.
There are plenty of sources of inspiration for bloggers should they hit a wall. Read other industry blogs and take a new spin on someone else’s post, stay involved with industry news and write about hot topics as they are occurring. You can even blog about not being able to blog! Don’t let writer’s block keep you from producing fresh, relevant content that keeps your readers coming back for more.
About the Author
Nick Stamoulis is the President and Founder of Brick Marketing (http://www.brickmarketing.com), a full-service Internet marketing and SEO services firm in Boston, MA. With over 12 years of B2B SEO industry experience, Nick Stamoulis share his knowledge by writing daily SEO tips in his blog, the Search Engine Optimization Journal (or SEO Journal) and publishing the Brick Marketing SEO Newsletter.
Contact Nick Stamoulis at 781-350-4365 or nick@brickmarketing.com