When Facebook officially launched their updated Like button in February, there was an immediate jump in the amount of referral traffic generated from Facebook.com (as shown in the below graph).  In the past two months however, the trend appears to have reversed and the overall percentage of referrals has dropped significantly.

Full Report | Data Aggregated Via RealtimeStats.com

This may indicate that the novelty of the feature has worn off, that users are becoming “immune” to the button so that it no longer registers, or that there is less perceived value to the function. It may also be indicative of growing discontent with Facebook overall, especially in light of flashy new networks such as Google+. Definitely a trend to keep an eye on.

Twitter has just announced to developers that it has added a field for “possibly sensitive” content in its streaming API.

Google+ has been around for nearly a month now, still locked down under invite-only mode. Traffic has decreased slightly, but it’s not time to spell out the end of the site just yet.

This won’t come as welcome news to the folks at Facebook, but its customer-satisfaction ratings aren’t much to boast about.

Online contests can be a great way to build a fan base, gather data and engage an audience. Whether you have run a contest previously or not, there are four things to keep in mind as you prepare for, and execute, your campaign.

In less than three weeks time, Google’s new social network has amassed a reported 10 million users. Why is Google+ seemingly succeeding where previous projects have failed? Here are five theories…

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Some may say U.S. President Barack Obama’s first Twitter town hall Wednesday marked the beginning of an era. Of all the many questions, the one we’d like to pose to you is this…

Google has acknowledged that the Google+ social network is “not optimally suited to [brand] needs” and has asked brands to put their Google+ aspirations on hold while a more brand-specific experience is finalized.

Celebrity endorsements don’t bring investments. Functional business models do.

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